If you’re one of the countless gamers who frequently play on mobile devices, you’re probably all too familiar with the frustrating world of in-game advertisements. Since the freemium model has become the go-to strategy for distributing mobile games, players end up ‘paying’ by enduring a barrage of annoying ads. These aren’t just any ads, but ones with deceptive countdown timers, misleading “X” buttons that refuse to close anything, and fake interactive elements that trick you into opening the store. Valve has drawn a firm line in the sand, making it crystal clear that any similar tactics on its PC platform will lead to an immediate ban. – John Walker.
